MTV Base

MTV base is a 24-hour English language music television channel reaching 48.5 million African viewers in 10.5 million households in 48 countries in sub-Saharan Africa.
Targeted at mass African youth, MTV base is MTV’s first bespoke channel for the African market and features the continent’s broadest mix of contemporary artists and music genres. Launched on 22 February 2005, MTV base combines African and international music genres relevant to young African viewers including R’n'B, dancehall, hip-hop, kwaito, hip life, reggae, zouk, m’balax and Afrobeat, celebrating the cultural vibrancy and creativity of African music and artists.

G-PANGE

G-PANGE youth lifestyle brand has five philosophies that are aimed to enhance the social consciousness of young people and the general public.

G-Jue: encourages youth to know their HIV status and that of their partner

G-Fahamishe: persuades youth to increase their knowledge and understanding, pursue information, develop skills

G-Inue: endorses the importance of youth engaging in economic opportunities, endorses skill development and entrepreneurial skills

G-Amini: underscores the importance of building self-esteem and assertiveness to overcome peer pressure and to make smart choices, enhance family and community efficacy.

G-Kinge: a call to action for the youth to protect themselves from infection by avoiding risky behavior and adopting safer sex practices.

MTV Staying Alive Foundation

Since it launched in 1998, the award winning Staying Alive Foundation has become the world’s largest youth focused HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide. In order to reach as many households as possible globally, all Staying Alive content is available to third party broadcasters rights-free.

The success of Staying Alive is owing to its retained set of core beliefs and values – that change lies in the hands of young people. If the dynamics of the HIV epidemic are really to alter, then it is imperative that this generation be informed and empowered.

HFG

The Partnership for an HIV-Free Generation (HFG) is an innovative public-private partnership that leverages the core competencies of the private sector to enhance the U.S. President’s Emergency Plan for AIDS Relief’s (PEPFAR) youth-focused HIV prevention programming in severely impacted countries.

Managed by the U.S. Agency for International Development (USAID), HFG Kenya helps accelerate the Government of Kenya’s (GoK) HIV Prevention strategy by revolutionizing HIV prevention interventions and combining the core competencies of the private sector with technical expertise of Government and development partners in the creation and expansion of innovative and effective youth.HFG Kenya’s vision is to inspire and provide opportunities for Kenyan youth to live healthy and productive lives and to contribute to the realization of a generation free from HIV.

PEPFAR

The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) is the U.S. Government initiative to help save the lives of those suffering from HIV/AIDS around the world. This historic commitment is the largest by any nation to combat a single disease internationally, and PEPFAR investments also help alleviate suffering from other diseases across the global health spectrum. PEPFAR is driven by a shared responsibility among donor and partner nations and others to make smart investments to save lives. Learn more at www.pepfar.gov.

UNICEF

UNICEF works to support a comprehensive approach to children affected by HIV and AIDS built around four priorities: Prevention of mother-to-child transmission of HIV, Paediatric care and treatment, Prevention of HIV infection among adolescents and Protection, care and support of HIV affected households.

Throughout our work, UNICEF is guided by the UN Convention on the Rights of the Child, which sets out the rights of all children to be free from exploitation, violence and abuse. UNICEF is the largest global organisation working specifically for children and their rights.

UNICEF works with families, communities and governments in more than 190 countries worldwide to help every child reach their full potential through long-term and emergency work on health care, education and protection for children at risk.