MTV SHUGA BABI & META LANCENT UNE MINI-SÉRIE
Actualités
08/02/2022
Les personnages de la série préférée des jeunes Ivoiriens s’engagent pour un Internet plus sûr.
Abidjan, Côte d’Ivoire, le 8 février 2022 – A l’occasion de la Journée mondiale pour un Internet plus sûr, la Fondation MTV Staying Alive (MTV SAF) et Meta (ex Facebook) s’associent pour lancer une mini web-série en Côte d’Ivoire.
Profitant du succès de la série MTV Shuga Babi, cette édition spéciale se fixe pour objectif de sensibiliser un public jeune à l’adoption d’attitudes responsables en ligne. On y retrouve des personnages emblématiques de la série phare, tels que Emlys, Grasso, Benny J, Franckys ou encore Vanessa, dans leur quotidien et péripéties de jeunes Africains connectés.
La mini web série, qui se décline en cinq épisodes, aborde des enjeux contemporains comme le broutage, le partage d’images intimes non consenties, la désinformation en ligne, le cyber-harcèlement ou le mirage des réseaux sociaux. Les épisodes, de très courte durée (trois minutes en moyenne) seront disponibles chaque vendredi à 21h du 18 février au 18 mars, sur toutes les plateformes en ligne de MTV Shuga Babi.
« Cette mini-série web, avec certains acteurs de MTV Shuga Babi, en partenariat avec Meta, s’inscrit dans notre mission de sensibiliser notre jeune audience (15-24 ans). Internet fait partie de leur quotidien. Il est important pour nous de les accompagner dans une utilisation responsable et sûre. », a déclaré Sara Piot, Directrice Générale et Directrice Exécutive adjointe de la Fondation MTV Staying Alive.
S’exprimant au cours de l’événement de lancement en ligne qui a rassemblé des jeunes, des parties prenantes de l’écosystème numérique ivoirien et des médias locaux, Phil Oduor, Responsable des programmes d’impact social et économique pour l’Afrique sub-saharienne chez Meta, a pour sa part ajouté : « Chez Meta, nous sommes engagés à assurer le bien-être des personnes et des communautés qui utilisent nos plateformes. Nous investissons dans des initiatives visant à sensibiliser le plus grand nombre à un comportement en ligne responsable, à l’esprit critique et à la compréhension des problèmes sociaux souvent partagés par le biais de la technologie numérique. C’est dans cet esprit qu’au-delà des outils et ressources déjà en place, nous avons voulu nous associer avec la Fondation MTV Staying Alive pour encourager de manière créative à une utilisation responsable et bénéfique du numérique. »
La Journée mondiale pour un Internet plus sûr est célébrée le 8 février chaque année. Elle a pour but de promouvoir la sécurité en ligne, et d’inspirer une réflexion sur un usage responsable, respectueux, critique et positif du numérique.
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